Corporate Blogging is not the same as Blogging

It's been a long while since I last blogged. And rather queer too, because in my new job, I now engage a lot more in Corporate Blogging.

I've always believed in open conversations and the value of candour. That has been my guiding philosophy, hence this blog where I blog with my real name, and my accompanying homepage which has always been the landing page for various people to come and get to know me better.

Thus, when I was to embrace Corporate Blogging at long last, I thought it wouldn't be too much of a problem. After all, I had been blogging with my real name for a long while, hadn't I?

Turns out that Corporate Blogging is quite a different ball game altogether. It's really not about Corporate speak or making yourself out to be a totally person. I think it's the feeling of a sense of added responsibility - that one now speaks not for one's self, but as one of the voices representative of the organisation.

Content becomes another issue too. On a personal blog, you basically control what type of content you wish to write - unless you're really sticky about the number of repeat visitors to your blog. Corporate blogging on the other hand, really requires you to consider your readership carefully. After all, it's about making the posts count for the many busy people out there.

Probably some of you might disagree. After all, you might just be running your personal blogs in a similar way that one might run a Corporate blog. If so, you're likely to be quite an authority figure in blogging out there. I salute you, for many people out there are benefitting greatly from reading your daily posts.

As for the rest of us, blogging plays a different part in our lives. We blog not so much to inform but more so to express.